Posted on Wednesday, 27 March 2019
11:48:00 by Unknown with 2 comments
Hitachi Koki Announces Brand Name Change to “HiKOKI”
‐The re‐branding reflects the Company’s commitment to further expansion as a global brand‐
Who Are They?
The brand formerly Hitachi announced today that the company will change its corporate name to Koki Holdings Co., Ltd., effective June 1, 2018, and will rebrand its full line of power tools known as HITACHI and/or Hitachi Koki under the new HiKOKI (pronounced “hai‐koh‐key”) name, effective October 1, 2018.
Why Would Hitachi Undergo A Rebrand?
The HiKOKI brand was created to embody the three core competencies of the company, including its innovative technologies that give rise to products with superior performance, the reliability of its products and services backed by a 70‐year company history, and the potential for new business growth represented through the new partnership with KKR.
Are There Any New Power Tools Under The HiKOKI Brand?
Yes, HiKOKI have introduced the MULTI VOLT 36v tool range, more information about MULTI VOLT power tools can be found here.
Are HiKOKI Branded Tools The Same As Hitachi Versions?
Some tools are the same with a badge change but look out for new exciting tools being released, as the huge investment by Koki Holdings start to become more well known.
The full range of HiKOKI tools can be seen on our website here, but don't forget to let us know your thoughts on the brand change and your experience with the new tools.
